NEWS.COM.AU MSITE

The current mobile site for news.com.au was designed in 2011. As the desktop version of the site gone through numerous changes there was a need to re-evaluate the content offering and re-envision the design to bring it up to the expectations of current mobile users and to be able to compete in a very crowded mobile news environment.

Project Goals:

Expose more content while balancing the need for performance
Enhance the experience by implementing a product & content strategy across the homepage, indexes and articles to make users explore content more easily including navigation redesign
Ensure the m.site is cohesive, consistent and complementary to the news.com.au product suite (consistencies as applicable through UX, design, navigation etc.)
Design the m.site for quick and easy consumption. It should feel rich, comprehensive but not too overwhelming
Readers are delighted not alienated by the changes (transformation not reinvention)
Improve download speed by limiting the duplication of styles across the site and use of heavy imagery and Javascript
Mobile site should work on more handsets

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